Study: Apple iPad User Satisfaction Continues to Rise


New research from an internationally recognized authority on media tablets and e-readers from the University of Missouri reveals that iPad owners are reporting exceptionally high levels of satisfaction with user satisfaction increasing over time. Research from Roger Fidler, program director for digital publishing at the Reynolds Journalism Institute, found last fall in a survey of 1,600 iPad owners that 94 percent were either very satisfied or somewhat satisfied with their iPad. Following up on his initial research, Fidler was surprised to discover nearly 70 percent of the 561 owners who responded said they were even more satisfied than they were last fall.


“It’s unusual for new technology devices. In most cases, satisfaction tends to drop off significantly after about 13 weeks. That clearly is not the trend with the iPad.”

Finding a majority of owners prefer to use their iPads at home during the evening hours while relaxing in an easy chair or on a couch, Fidler concludes there are several reasons for continued iPad user satisfaction:

“While the iPad is designed for consuming all kinds of media, it has become clear that leisure reading of news and features is very popular with owners. The iPad’s ultra-thin, lightweight nearly magazine-size screen is more conducive for reading than laptop computers and other mobile devices. The screen size seems to be one of the main reasons for its sustained user satisfaction.”

Do you find your satisfaction with the iPad has grown over time? If so, why?