Data released by Kantar Worldpanel indicates the launch of the iPhone 5 has helped Apple move back into the top spot in the US handheld market. The 12 weeks ending October 28th finds iOS devices claiming a 48.1 percent share of US smartphone sales, leaving Android with 46.7 percent.
62 percent of Apple handset sales came from existing Apple owners upgrading to newer devices with 13 percent switching from Android. 92 percent of existing Apple owners said they will choose an iPhone the next time they upgrade.
In Europe the numbers are far different, with Android claiming an 81.7 percent market share in Spain and 73.9 percent in Germany. In the UK Android enjoys just 32.7 per cent of the market.
“The last time we saw iOS overtake Android in the US was when the iPhone 4S was released and Apple managed to retain its lead for three consecutive periods,” Kantar’s global consumer insight director Dominic Sunnebo stated.
“This time we predict that Apple will beat its previous high of 49.3 percent and achieve its highest ever share of the US smartphone market within the next two periods.
Why do you think the numbers are so different in Europe than they are in the U.S.?