It’s well documented that Adobe Flash isn’t welcome on iOS devices. Apple CEO Steve Jobs and Adobe CEO Shantanu Narayen have gone back and forth concerning the technology, with consumers sitting on the fence as to whether it is an feature they’d like on their iPhone, iPad and/or iPod Touch. After the squabbling, it appears Adobe is willing to cry, “uncle,” in revealing it will add support for HTTP Live Streaming to its Flash Media Server at the 2011 National Association of Broadcasters trade show.
The announcement means Adobe will support the Apple-created technology, used to send live and pre-recorded audio and video to iOS devices. Moreover, Adobe also is submitting the technology for consideration as an Internet standard.
For publishers who use Flash video, the new option will allow for streaming of video to iOS devices without the need to re-encode. For consumers with an iOS device, more video content should soon be available for viewing.
Throwing its support behind HLS seemingly validates the claims of Steve Jobs and makes Adobe’s claim that it needs Apple’s support to make Flash better for iOS devices appear like an empty claim.
HLS isn’t a cure-all, but it does ease some of the issues with iOS devices complete lack of support for Flash. This means Web advertisements, certain animations, and Flash-based games will still not work on iOS devices.
iOS devices and their lack of Flash support does not appear to have harmed sales of the iPhone, iPad and iPod Touch, therefore it appears Adobe’s reversal of course is an indication that the company is aware that their current standard is in need of updating prior to slipping into complete irrelevance.
Does lack of Flash on iOS devices bother you at all? Do you see the announcement from Adobe as a concession that Apple is right and Adobe is wrong?